2019 concept and creative to promote the annual "Ride DART to the State Fair of Texas" initiative for Dallas Area Rapid Transit (DART), with the secondary message of a coupon when using the app. I developed the concept, refined it with feedback from my team and I was responsible for every design application, from print to transit vehicle advertising.
Advertising signage aboard train cars
Transit advertising
Magazine and newspaper advertising
Over 30 advertisements for print publications were produced for this campaign.
Sizes ranged from quarter page to newspaper column to full page to two page spread.
Rail platform signage
Designed to be both engaging to those waiting for the train, but also large enough to attract the attention of riders.
